Robot Sign Wavers
Street promotion is a simple and straightforward marketing approach that's been around for centuries. However in recent years, some companies have sought to evolve its simplicity with the technological advancements of the times. You know you're living in the 21st century when you drive down the street and see a robotic mannequin waving a sign around.
They come in all types. While mostly female, they can be found in different hair styles, body shapes, and even racial classifications.
Depending on how much is actually invested, these robotic sign wavers naturally also come in all levels of quality. A human-like robot spinner? Let's face it, that's probably expensive and some stores don't have the ability to invest to that extent. As a result, it's common to instead see an actual store mannequin, sitting lifelessly with a signed placed next to them. While initially "captivating", the scene quickly digresses into a subject of mere humor… And sometimes, the intrigue might be too great that all attention is paid to peculiar looking mannequin instead of the store it's actually promoting.
Let's not forget their inevitable nature of becoming targets of street vandalism. Not only will this lower the quality and overall perception of the store, it depletes the worth of an expensive asset. If a store has heavily invested in this robot, it would obviously be a heavy investment to replace them. Or they would scratch the idea altogether and return to human directionals.
The idea to employ robots versus human sign wavers may initially seem to be a money-saving and intriguing tactic but its overall effectiveness, financial worth, and level of risk against the use of traditional wavers are questionable thus far.