Sign Waver Campaigns Spike In The 4th Quarter
It is the 4th Quarter for retail stores all over the nation and for sign companies like ours that means its GO TIME!
With every major retailer counting on the 4th quarter to make them profitable on the year, they are looking for any and all ways to drive foot traffic. The store must be packed with shoppers and it is our job to get them in there. How do we do it? We put a guy out on the corner with a sign and he drives them in.
These guys have many names: Sign Waver, Sign Spinner, Human Directional
The execution is simple. Put an energetic person outside at the busiest intersection near your store. Put a large sign in his hand, and let him bring you customers. It is also a lot more affordable than any other form of advertising. For $300 a weekend you can get a person out there.
Unbelievable as it may be, it is also more effective! Typical weekend results show a 30%-50% increase in a stores foot traffic.
As you walk around this holiday season, make sure you wave at the friendly sign waver and go check out his store. You are sure to find a deal.